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Move to Xem · from Mailchimp

Bring your list from Mailchimp.
Keep every unsubscribe.

Export a CSV from Mailchimp, import it into Xem, and send your next issue from your own domain. Contacts are free to store; you pay only for the emails you send.

Steps

  1. 1

    Export from Mailchimp

    In Mailchimp, open Audience, choose the audience you want, then Export audience → Export as CSV. Mailchimp gives you a ZIP with separate files for subscribed, unsubscribed and cleaned contacts; import the subscribed and unsubscribed files.

    Mailchimp help: exporting subscribers
  2. 2

    Create a free Xem workspace

    Sign up, then create a contact list for these subscribers. No card is needed and storing contacts is free.

    Create your workspace
  3. 3

    Import the file

    In Audience → Contact lists, open your list and choose Import. Xem recognises a Mailchimp export and maps its columns for you, including who has unsubscribed. Check the preview, then import.

    Import guide
  4. 4

    Connect your sending domain

    Verify your domain with Xem's managed sending, or connect your own SMTP or Amazon SES. Your first campaign can use one of 200+ editable templates.

    Send with Amazon SES

What comes with you

  • Email addresses and names
  • Subscribed and unsubscribed status, so nobody is emailed again by mistake
  • Any extra columns you map, such as tags or sign-up source

What to rebuild

  • Signup forms: publish a Xem form and swap the embed on your site
  • Automations, such as a welcome sequence, in the visual builder
  • Past campaign stats stay in Mailchimp; export them first if you need them

Stuck on a step?

Ask Xem inside your workspace, or email team@xem.email and we'll help you move.