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Compare · Xem vs Kit

Xem vs Kit.
Creator tools, without the per-subscriber bill.

Kit is built for creators and charges by subscriber once you need automations. Xem includes automations, sequences and forms on every plan, including Free, and charges by email sent.

Start free Move from Kit

A weekly newsletter, priced.

Four sends a month to the whole list, on monthly billing in US dollars. Kit on Creator; Xem on its cheapest plan for that volume. Kit prices checked November 5, 2026.

SubscribersEmails a monthKitXem
10,00040,000$139$19 · Starter
50,000200,000Quote on Kit’s site$59 · Growth
100,000400,000Quote on Kit’s site$99 · Scale

Kit’s pricing page publishes only its 1,000-subscriber price ($33 a month billed yearly). The 10,000-subscriber figure is from third-party summaries dated October 2026, as in our Mailchimp alternatives article.

How they charge

Kit
Per subscriber, with no send limits. The free Newsletter plan covers up to 10,000 subscribers with Kit branding and no automations; Creator adds automations and sequences.
Xem
Per email sent. Free for 3,000 a month, then from $9. Contacts are free to keep, every plan has every feature, and you can self-host the open-source version and pay only your email provider.

When Kit fits better

  • You sell digital products and want Kit’s commerce and creator network.
  • You have fewer than 10,000 subscribers and do not need automations, so Kit’s free plan is enough.
  • You rely on Kit’s creator integrations and recommendations.

Questions.

Is Xem cheaper than Kit?

At 10,000 subscribers sending weekly, Kit Creator is about $139 a month and Xem is $19, with automations included. Kit’s free plan is cheaper if you need neither automations nor more than 10,000 subscribers.

Can I move my Kit list to Xem?

Yes. Export subscribers from the Subscribers page; Kit emails you the file. Xem recognises Kit exports and keeps unsubscribed people unsubscribed.

When is Kit the better choice?

You sell digital products and want Kit’s commerce and creator network. You have fewer than 10,000 subscribers and do not need automations, so Kit’s free plan is enough. You rely on Kit’s creator integrations and recommendations.

Sources

Prices change. We check these pages by hand; tell us at team@xem.email if something is out of date.